Video conferencing has become an important and increasingly popular means of communication in organisations all over the world, opening the door to operational flexibility and efficiency with policies such as remote working opportunities. According to a survey conducted by LifeSize.com:
- 98% of respondents state that video conferencing helps with relationship-building inside and outside the company
- 94% of businesses say video conferencing increases productivity
- 90% of respondents say video makes it easier to get their point across and feel connected
On the other hand, webinars are emerging as a great online, interactive tool for information exchange and communication. According to a report by GoToWebinars:
- 73% of B2B marketers and sales leaders say that a webinar is the best way to generate high-quality leads
- 57% of marketers say that they will create more webinars next year
So how do we get the most out of webinars and online meetings? Here are some tips and strategies:
- For organisers, consult others in your organisation or even have a vote on the topic of the webinar. You could provide a list of options which to choose from
- Tailor content specifically to the target audience attending. The sign-up form can include a few fields in which registrants can enter their details. Use this information to tailor your messaging
- Offer opportunity for engaging with the speaker(s) instead of having a one-way conversation with the audience. This could be via chat or voice or video calling. Ask questions and have the audience share their views and ideas
- Provide incentive or value-adds for participation to encourage more signups
- Ensure that you do follow up surveys and interviews after the webinar and incorporate the feedback given by respondents into subsequent webinars
- For participants, it helps to take notes during a webinar to ensure you don’t miss out on any vital information
- Ask questions and engage with the speaker to get the best learning experience from the webinar
- For organisers, its good practice to check your video/audio conferencing system beforehand
- Ensure that you send a clear agenda for the meeting well in advance
- Encourage participants to turn on their computer/phone cameras where possible to help bring a personal touch to the meeting. If someone is in an area with limited internet connectivity, it might be best to simply use audio and turn their cameras off
- Define the flow of the meeting at the outset and keep a strict eye on timelines
- For participants, there is sometimes a tendency to multitask while on calls, especially if they are not speaking. Best practice entails giving your full focus to the meeting and organizing your time to complete your other tasks before or after the call
Want more tips and tricks on how to make the best of webinars and online meetings? Join the British Council’s free, live webinar on ‘Taking part in webinars and online meetings’
In this webinar we will:
- explore the rules of netiquette and safety in online meetings
- practise communication skills for online meetings
- describe how to use chat more effectively to boost your participation
When is the webinar?
Date: Thursday, 19 November 2019
Time: 6.00 pm to 7.00 pm IST
How do I join the webinar?
Sign up for the webinar by clicking here
We will share the joining instructions via email a day before the webinar.
This webinar is delivered through Zoom, watch this video on how to use it.