In a Human Capital study conducted by Deloitte in 2016, 90% respondents rated soft skills as a “critical priority”. In this study, organisations indicated that communication and soft skills can enhance employee retention, improve leadership and build positive organisational culture. And yet again, LinkedIn’s annual learning report shows that 57% of senior leaders state that soft skills are more important that hard skills and they never go out of fashion.
Yet another L&D study, conducted in 2019, reveals that organisations with highly engaged employees are over twice as likely to prioritise soft skills training. Soft skills, including communication skills, are top priority for the majority of organisations in 2019.
After globalisation, which has resulted in the increasing importance of communication skills and intercultural fluency, the next big wave to have an impact on jobs is automation. As industry gets more and more automated, the jobs of the future will increasingly be those which rely on soft skills and the human touch. There is a growing emphasis on customer service, and impactful and professional communication skills will be in even greater demand in the new age of AI. More and more, jobs require greater creativity, collaboration and relationship building.
Essentially, the only common denominator in L&D studies conducted over 1990s, 2000s and 2010s was soft skills. This is of no surprise to us at the British Council. We work with many organisations in India and around the world and have seen how our soft skills and communication skills training programmes make a difference to business performance. Productivity, collaboration, intercultural fluency, networking, creativity, customer satisfaction and communicative effectiveness are just some of the areas our training programmes cover. It also has a positive washback on the outcomes of other training programmes, which have English as the medium of instruction.
It is important for organisations and L&D professionals to consider these factors while designing their training programmes. Communication and soft skills training can future proof your employees and in turn help you set your organisation apart.