Category Archives: Young Creative Entrepreneur

The British Council’s Young Creative Entrepreneur (YCE) Awards programme which aims to develop a powerful professional network between creative entrepreneurs in India and the UK to inspire and facilitate the sharing of best practices in building skills and access to resources, professional development, markets, mentoring and resources thereby increasing opportunities for business between India and the UK. The awards include recognition schemes for entrepreneurship in Publishing, Design, Fashion, Interactive, Screen, Performing Arts and Communication.

International Young Creative Entrepreneur (YCE) Award Programme

An Overview – what is YCE?

  • YCE identifies and connects a global network of innovative emerging entrepreneurs in the creative and cultural sector.
  • It champions those who find new ways to take creative work to audiences and communities – e.g. new models of production, distribution, value – and highlights the wider social, economic and cultural benefits in doing so.
  • It is about demonstrating leadership to develop the creative sector and cultural market.
  • YCE presents opportunities for networking, skills sharing and development, peer learning, resources, and inspiration.
  • Above all, YCE is a mindset. It’s about taking risks, seeing opportunities and doing something one is passionate about.

Objectives

  • Creative entrepreneurs are primary agents in the dissemination of new creative ideas and cultural experiences. As such they are multipliers in the context of cultural relations.
  • To extend both the understanding of what local audiences are interested in and looking for and how to engage those audiences with new ideas. The YCE network provides vital intelligence that allows shaping the local offer more effectively.
  • To develop useful relationships with entrepreneurial individuals who present new ideas for partnership, collaboration and potentially new funding streams to take forward relationships/projects with greater local relevance and sustainability embedded in them.
  • Through wider engagement and nurturing, investment in this programme and the opportunities that arise from it, this network of YCEs has become a central vehicle for the cultural relations agenda, not just in the arts and creative economy, but a wider engagement that links many strands of British Council activity purposefully together.

Outputs 

A cadre of innovative international entrepreneurs engaged with the UK

leading to:

  • Better market understanding about the creative and cultural economy in the UK and participating countries and improved cultural relations

leading to:

  • The flow of more cultural work between the UK and participating countries

through:

  • The development of a more skilled and entrepreneurial creative sector around the world, with a healthy independent sector able to fund new cultural activities and creative business, with the interest and abilities to work internationally
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India’s Creative Industries

Highlights 

  • Media and Entertainment is one of the fastest growing sectors inIndia. The entertainment industry estimated at about US$ 9.4 billion in revenues in year 2010 is expected to reach revenues of US$ 10.7 billion in 2011.
     
  • With the advent of new technologies such as 2G and 3G, and increasing mobile penetrationIndia’s music industry is scaling on a high note.
     
  • India is the largest film producing market in the world and one of the largest employment sectors in India. 
     
  • India is the third biggest Internet market, with over 100 million internet user base and the amount of time spent on the Internet for an average user in the country is 16 hours a week. According to Google estimates, 40 million users access Internet through mobile phones and download 30 million applications. New technologies such as 3G, broadband and mobile infrastructure are also helping in propelling this trend. 
     
  • The growth of the fashion industry in India is mainly driven by the growing exposure of domestic designers at international forums attracting a large number of international clients, launch of focused business education courses for emerging designers and the establishment of an industry association. Rising affluence has increased brand awareness among Indian consumers. The Indian textile industry provides direct employment to over 35 million people. 
     
  • Growing wealth and disposable incomes of the country’s middle and upper classes, facilitated by the growth in retail infrastructure for entertainment products and services, and the demands for creativity in business is all opening up vast opportunities for businesses in this sector.

 Copyright: India Brand Equity Foundation, March 2011 (http://www.ibef.org)

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Creative Economy

Creative Industries was a term coined by the UK and its original definition formulated by the UK government in 1998 was ‘those industries which have their origin in individual creativity, skill and talent and which have the potential for wealth and job creation through the generation and exploitation of intellectual property.’

With the intention to map the UK’s creative industries, the Department for Culture, Media and Sport (DCMS) had identified 13 creative sectors of economic and cultural activity that conformed to this definition. It included advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software, music, the performing arts, publishing, software and computer services, television and radio.

The creative industries are an expression of cultural as much as economic value. In addition to their ‘exchange value’, (which is how goods and services find the price level in the market), and their ‘functional value’ (determined by their use in real life), most products and services of the creative industries have ‘expressive value’, a measure of their cultural significance that may bear little relationship to how much they cost to make or how useful they are. This additional value may be of little consequence or long-term significance or it may be an expression of profound cultural importance but it is one of the key elements that differentiate the creative industries.

Many a times the aim to protect and promote particular aspects of the national culture, is not for their direct economic significance but as a means of projecting a clear and positive image internationally – what has been called the projection of ‘soft power’ (Introductory Guide to the Creative Industries).

The term creative economy first appeared in 2001 in the John Howkins’ book The Creative Economy: How People Make Money From Ideas According to him, “creativity is not new and neither is economics, but what is new is the nature and the extent of the relationship between them and how they combine to create extraordinary value and wealth”.

There is no unique definition of the creative economy. It is a subjective concept that is still being shaped. The United Nations Conference on Trade and Development adopts the following definition of the creative economy

  • The creative economy is an evolving concept based on creative assets potentially generating economic growth and development;
  • It can foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human development;
  • It embraces economic, cultural and social aspects interacting with technology, intellectual property and tourism objectives;
  • It is a set of knowledge-based economic activities with a development dimension and cross-cutting linkages at macro and micro levels to the overall economy;
  • At the heart of the creative economy are the creative industries.

 

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From Pixel to Pixelloid

Our day in London started with ‘Power to the Pixel’ a digital distribution and film innovation forum where presenters like Michel Reilhac, Exceutive Director of ARTE France Cinema talked about ‘Gamification of life’. Where he explained different behavioral changes with games from disorder to order and how people get attracted more towards games as players can be anyone in their fantasy games and do anything they want, that is something not possible in real life.

Mike Monello, co-creator of highly successful cross-media film project ‘The Blair Witch Project’ shared ideas on how to design and develop a cross-media project and cleverly market it. Few points: Design for communal experiences where many people can participate. He mentioned how to create sensational news and get extra publicity by quoting ‘Stolen Audi in a car expo’ incident which created a lot of hype. He also mentioned, one should build a larger world than the characters and have tangibility.

Among all the presentations, WireWAX was one of the most exciting new technologies that were showcased. WireWAX is a clickable interactive video service where you can tag people and products. It opens up huge doors for advertisers, sellers and for interactive information.

The next day, the first meeting was with Protagonist films at British Council, London. They do lot of distribution and rights management for films. They produced world’s first 3D dance movie ‘Streetdance’.

Second meeting was with Film London. It’s the capital’s film and media agency. They explained how they promote London for filming and the services they offer. Film London plays a major role in helping film productions and makers to find suitable locations, post-production facilities and to avail government tax credits. One of their recent projects was ‘Inception’.

Rebecca O’Brien, Co-founder of Sixteen Films was our 3rd meeting. She’s a highly regarded producer who works with director Ken Loach. They have a long history of film making. They have just 2 rooms for the office and manage all their projects. Another surprising thing I got to know is they still use traditional ‘Steinbeck’ for their film editing. We went to Rushes along with Rebecca where we met Joe Bateman, he is the festival director at Rushes Soho Shorts Festival. He explained how Rushes started their short films festival, how they organize and screen the shorts. It’s a 10 days festival where they attract more than 1000 entries from all over the world.

On the third day, our first meeting with Big Talk productions. They produced hits such as Shaun of the Dead, Hot Fuzz, most recently, Scott Pilgrim vs. The World. Matthew Justice and Rachael Prior gave us a lot of insight of growing the company from just a few people to more than twenty. At the time of expansion, they needed someone very experienced and networked and they recruited Rachael Prior who was then working with ‘Working Title’.

City Screen Picturehouse is a leading independent cinema operators in UK. Their venues screen a lot of mainstream, independent art house and foreign language films.

We met Tina McFarling, Head of Industry Relations of UK Film Council and British Council office. UKFC is a government funded agency for film in the UK ensuring economic, cultural and educational aspects of film are effectively represented. They fund around 100k for British Productions and have a program called First Light for young film makers. Recently, UK government merged it with BFI London and we’ll have to see what kind of changes they come up with.

Our last meeting for the day with Eddie Berg, Artistic Director with BFI. He worked with British Council before moving to BFI and he understands about YCE and other programs British Council takes up. British Film Institute (BFI) promotes understanding and appreciation of film and television heritage and culture. BFI London is one of the most popular film festivals in the world.

Day 4 was our Judging day at British Council followed by a day off. On Sunday we travelled to Bristol.

Monday morning started with meeting with Mehjabeen Price, Director of Finance and Operations at South West Screen. SWS funded by UKFC, Skillset & South West of England Regional Development agency. There are about 1800 companies in wildlife media and 90,000 in creative media industries. Bristol has tech companies like HP and airplane industries. 25% of world’s nature programs created in Bristol. They have well known media companies like BBC, Aardman Animation, Endemol, Bournemouth. South West Screen fills the gap carries industry need to policy makers.

Second meeting at Aardman Animation. A very pleasant and joyful place to work and visit. They have a huge studio and a nice entrance with some of the characters created for their movies and TV programs. Our young entrepreneurs turned kids and ran around the whole place to take pictures. We met Miles Bullough, Head of Broadcast who gave us a presentation about Aardman. Just 2 people started the company and they won several Oscars as well. We had a pleasure meeting Mr.David Sproxton for a few minutes.

Our third meeting was with The Watershed. It’s Britain’s first dedicated ‘Media Center’ and delivers a year round diverse, cultural programme of films, festivals and is a leading exponent and commissioner of digital and online creativity through its website dShed.net where you can view and engage with debate, projects, pod casts and artists commissions and short films and through its Pervasive Media Studio.

Then we travelled to Cardiff where we began by meeting Dragon DI, which is located in Sony Technology Centre outside Cardiff. It’s more like a boutique studio running Quantel systems for their digital intermediate services. They primarily work on London, Scotland and some of the European budget productions, where London handles high-end post.

Our next meeting was with Boomerang. They have a group of companies whose activities include program production, post-production services television facilities and talent management. They have both English and Welsh language productions specifically made for Wales. They have co-productions with some of the French and Canadian companies due their welsh language speaking population in those countries as well.

British Council, Cardiff.
We had a networking lunch at British Council, Cardiff. There were a few presentations from Owain Gillard, Film Office, Wales Screen Commission explaining how they are trying to promote film and related activities in Wales. Films like Robinhood shot in Wales beaches and forests.

Fresh Launch event at Atrium. They offer courses in animation, design, broadcast, music, fashion, communication and drama. They have huge space dedicated for their educational facilities.

Day 9: Back to London and a meeting at Dodwoof, a leading UK film distributor specializing in social issue films, documentaries, independent films and world cinema. They are known for their ethical documentaries, such as Black Gold, Burma VJ, Food Inc among others.

Q&A with Duncan Kenworthy, a highly respected producer whose credits include Four Weddings and a Funeral, Notting Hill and Love Actually. He shared his experience from his days when he was working for someone then eventually took the risk of being a producer and the hardships then the joy of it.

Then there was a panel discussion about cross platform trends from the UK and emerging international markets. 19 years old Jamal Edwards, SBTV gave an interesting presentation about his YouTube channel with more than 13,000,00 upload views and Top 100 most viewed & subscribed directors of all time. http://www.sbtv.co.uk/

Another presentation from DamianoVukotic, RSA Films turned the attention of all the audiences when he showed Philips Cinema Parallel Lines – The Gift. http://www.rsafilms.com/company/rsa-uk/director/carl-erik-rinsch/philips-cinema-parallel-lines-the-gift-1265

Day 10: End of IYSE Tour.

It was a great opportunity for all of us to get together learn about each other, then visiting and meeting different companies and people. It was once in a life time experience. I’m sure at least some of our IYSE finalists would work on something together at some point. It was such a great group and total pleasure being a part of the whole program!

Thank you British Council and Aanchal, Claire & Rwituja!

Post by – © Yugandhar Tamareddy

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Tomb Raider, Hitman and TouchMagix

Recently I was fortunate to be a part of the YCE awards arranged by British Council and was also lucky to be the winner of “International Young Creative Interactive Entrepreneur 2010” award in London. I feel along with the award, it was the journey that was quite exciting and here is a summary of my experience and thoughts of the tour.
On winning the national YCE awards, 12 winners from different countries like Poland, Columbia, China, India, Mexico and many more assembled in London to compete for the International YCE award and go on a 10 day creative industry road-trip in UK. This full trip was sponsored by British Council to promote cross border collaborations in creative economy.

On arriving in London on 13th, our first meeting was with Ian Livingston, who is regarded as founding fathers of interactive entertainment in UK. His company is well known for creation of game characters like “Tomb Raider” and “Hitman”. The key learning was how he took his hobby of traditional games to modern computer video games to create a successful venture. We also met the UKIE, the trade body for UK’s interactive entertainment industry on the same day.

After our presentation day, we had a some free time to explore London and places around. I also found some time to visit our customers in Cambridge and a few more companies who were intending to do business with TouchMagix in London. On 17th, some of us took an early train to Edinburgh so that we could explore the beautiful city. I met with Shadab, a friend of mine who was studying at University of Edinburgh. He showed me around the university and we were discussing the similarities and dissimilarities between the UK and Indian education systems. On 18th morning we headed out on a road trip to Albertay University in Dundee. I was quite amazed to see a college who was training talent for the interactive and gaming industry. This kind of education is unheard of in India. We visited their game development studios and got an overview of the type of courses that were being offered there. We met with some interesting companies in the area like Digital Goldfish, a start-up who develops iPhone games and Tag games which was a big company developing mobile and online games. After quite a busy day, we headed back to Edinburgh to catch a train to Middlesbrough.

On 19th morning, we visited the Teeside University, which was one of the highlights of the trip. Dr.Simon, the dean of School of Computing was kind enough to give us a tour of the university and the various activities that were happening out there. We met with some students who were part of an entrepreneurial fellowship program conducted by the university. This program was conducted to encourage creation of start-ups in interactive media space. We then visited a cluster called Digital City, which was a hub for many start-ups in interactive media. We met with founder of Assyria games, Twisted and Iguana who were based in the cluster.

After returning to London on 20th, we visited several digital agencies like RGA, Unit9, PlayGen, IShift, Trampoline Systems, Moving Brands to name a few. It was very interesting to way these companies were working to serve different niche needs of the growing interactive creative economy. There were wide range of target customers these companies were serving. PlayGen was a company who was specialized in making serious games especially for the government sector where as Moving Brands was a company who were helping brands connect with people through interactive media and fun. On 22nd we visited Wired UK the popular magazine which showcases latest innovations. We also met with Paul Croft from Mediatonic who design online games and work with large publishers to tailor and distribute their IP. The day ended with a networking event of people from digital media industry. Made some new friends there and also got a change to present our companies in brief.

Just to summarize, the whole trip was filled with great learnings and following were some key ones –

  • Interactive industry is evolving as a modern story telling mechanism.
  • Forming small and efficient teams is the way to start a business in game development.
  • Creating your own IP or riding on someone else’s IP is an important part of being in creative business.
  • Talent hunt problem is common everywhere. Universities like Albertay and Teeside are helping reduce those by imparting right training.
  • Interactive industry clusters are a neat way to create good companies who contribute towards creative economy.
  • UK market is a growing market for creative companies to work with.
Anup
Post by – © Anup Tapadia
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Young Interactive Entrepreneur from India, shines at BAFTA

The Indian YCE Interactive winner, Anup Tapadia competed against the brightest and best young talents working in the business of interactive media in emerging markets around the world to win British Council’s International Young Interactive Entrepreneur Award.

Chosen from a short-list of 25-35 year-olds from Argentina, China, Colombia, Estonia, India, Indonesia, Latvia, Lebanon, Mexico, Poland, Russia, Slovakia, Slovenia, Syria, Turkey, UAE and Vietnam, Anup received his award at a ceremony at BAFTA in London on 20 October.

Anup is the founder of TouchMagix, a next generation digital technology company that engages consumers in interaction with large scale displays. TouchMagix currently exports products to more than 20 countries serving clients such as Nike, Intel, Reebok and Nokia. The company received the ‘Best Upcoming Company in India’ award at the 2009 Proto Conference. For more information on TouchMagix visit www.touchmagix.com

Anup was announced the winner of India YCE Interactive on 1 September at a gala awards ceremony along with winners of six other sectors. He has been in the UK for a programme of meetings in London, Bristol, Cardiff, Dundee and Middlesbrough to build the understanding of, and make contacts with the interactive industry. He will receive support from the British Council to develop subsequent projects linking their countries and the UK.

The awards are part of the British Council’s wider Young Creative Entrepreneur (YCE) programme, which includes awards for entrepreneurs in the fields of publishing, music, performing arts, design, screen, visual arts, interactive media, fashion and communications.

The jury commended Anup for his entrepreneurial spirit, emphasising that “He inspired the entire panel and convinced them that he is a leader of the future”. The Interactive Award was judged by:

  • Angel Gambino – entrepreneur/investor formally of Bebo and MTV
  • Paul Croft – founder and Creative Director, Mediatonic and winner of the UK Young Interactive Entrepreneur award 2009
  • Deborah Dignam – Digital Advisor, British Council
Anup Tapadia with Nayla Al Khaja

Anup Tapadia with Nayla Al Khaja, International Young Screen Entrepreneur winner at the Award Ceremony at BAFTA.

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India’s Got Talent

Everyone loves award ceremonies: the glitz, the glamour, the fabulous dresses…

We’re no different at the British Council, so September kicked off with our own award ceremony, an evening to celebrate India’s creativity, inspiration and entrepreneurial talent.

The British Council’s Young Creative Entrepreneur programme (YCE) has been running in India since 2005, the only programme of its kind in India, unique in its focus on creative entrepreneurs. This year for the first time, the programme included its own award ceremony, announcing India’s brightest emerging entrepreneurs in seven different sectors – Interactive, Screen, Communications, Design, Performing Arts, Publishing, and Fashion.

Till date the programme has reached out to 763 entrepreneurs, making India’s network of creative entrepreneurs the largest within the International YCE programme. The entrepreneurs are all attracted by the chance of winning a prestigious award, of course: but it’s also a great opportunity to network with like-minded creative minds, both in India and the UK.

Crucially, the programme couldn’t be as successful without the support of partners who share our vision and bring in expertise. Elle India, Elle Decor and Oxford Bookstore worked with us for awards in fashion, design and publishing respectively; while the programme also tied up with the Indian Angel Network (IAN), India’s largest business angel network with over 120 individual and institutional members worldwide. Sunil Kalra, Sandeep Goyal (Dentsu India), Abhishek Rungta (Indus Net Academy) and Jai Vikram Bakshi (Digiqom Solutions) represented IAN on the judging panels, and provided their expertise and feedback on revenue models, business skills and opportunities to scale up.

And even when the awards were over, the night had just begun: a showcase of works by YCE alumni, illustrating the programme’s larger cultural impact, culminated with YCE Fashion awardee Varun Sardana giving an exclusive preview of his Spring / Summer 2011 collection in his characteristically theatrical and innovative style. It was the first time in India that a designer has presented his Spring/Summer collection in a venue other than the Fashion Week, and we were particularly pleased because Varun was recently signed up by Blow PR, a fashion PR agency based in the UK, after he worked with the British Council to participate in the Alchemy Festival in London earlier this year.

Ruth Gee, British Council Regional Director, India & Sri Lanka was seen wearing a creation by Namrata Shah, the runner-up awardee of the 2009 YCE Fashion award, who works with crafts people in the remote villages of Karnataka. Ruth’s creation came from Namrata’s Woven Wonder collection, in which each bead is meticulously woven in to form exquisite patterns on a silk sari, proving that the fabulous dresses weren’t just confined to the catwalk.

The 2010 YCE winners are some of the brightest from within India’s creative industries:

YCE Interactive Anup Tapadia, TechnoKarma Labs & TouchMagix Media
YCE Screen Yugandhar Tammareddy, Pixelloid Computer Services
YCE Communications Sandeep Maheshwari, Mash Audio Visuals Ltd
YCE Design Preksha Baid, Y-walls Design
YCE Performing Arts Magesh Kumar Gurumurthy, IndianStage
YCE Publishing Leonard Fernandes, Cinnamon Teal Publishing
YCE Fashion Sanjay Garg, Raw Mango

Special commendation was given to YCE Performing Arts: Kanak Gupta and YCE Fashion: Rixi Bhatia

The judges this year included sector leaders:

  • Mahesh Murthy (Pinstorm)
  • Naved Akhtar (The Shop)
  • Rajesh Dahiya (Codesign)
  • Wendell Rodricks
  • Girija Goswamy (Marks & Spencer)
  • Amit Gulati (Incubis Consulting)
  • Douglas Rintoul (Complicite)
  • Charanpreet Singh (Praxis Business School)
  • Rajesh Rao (Dhruva Interactive)
  • B R Sharan (Saregama)
  • Anjum Katyal (Saregama)
  • Debashis Biswas (Macmillan India)
  • Xavier Rashid (Raindance Festival UK)
  • John Kirk (Birmingham City University UK)

[youtube=http://www.youtube.com/watch?v=P5w77AWek5o]

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What do Priya Kishore (Bombay Electric), Vijay Nair (Only Much Louder) and Rajat Tuli (Happily Unmarried) have in common?

These bright and successful entrepreneurs from the different creative sectors are the winners of the British Council’s Young Creative Entrepreneur (YCE) Award and a part of the YCE network. Managed by the British Council, these are the only awards in India that give recognition to creative entrepreneurship across the creative industries including Design, Music, Fashion, Communication, Visual Arts, Screen, Interactive, Performing Arts and Publishing.

International recognition to independent publishing was important to me and it helped to stand apart in the domestic market too.” defines Nishad Deshmukh, YCE Publishing 2008

The YCE award programme goes beyond simply recognising the achievements of these entrepreneurs. It provides them a platform to begin a dialogue with their UK counterparts. The winners go on a study tour of their respective industry in the UK. It allows them to learn, imbibe and grow through inputs from both their UK and international peers. They also attend relevant trade events that helps widen their perspective.

The most important part of the program to me was the “Edinburgh Fringe Fest” and the meetings therein which opened up the possibilities of new formats of performing arts and collaborations. Post YCE, at evam, we have created two new properties – one which explores a new format for a play and another which is a platform to create the next generation art-entrepreneurs – YCE has helped us redefine our boundaries!” says Sunil Vishnu of evam Entertainment and YCE Performing Arts 2009.

For Prathibha Sastry, founder of South Movie Scene Magazine, winning YCE Screen Award 2008 opened new doors for her. She has had the opportunity to go to Lithuania and will soon be visiting Poland for a film festival.

The aim of the program is to recognise the impact of entrepreneurship within the creative industries on the wider economy. According to DCMS, creative industries are defined as those having their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property. Globally, creative industries are estimated to account for more than 7 per cent of the world’s gross GDP*. UK has pioneered in recognising their contribution and as a percentage of GDP; it has the largest creative industries sector in the world.** UK creativity is hugely influential across the world, with a reputation for innovation, edgy brilliance and entrepreneurial spirit. In 2008, it comprised an estimated 157,400 businesses and employed just under two million people.#

The Indian economy also has a strong potential for growth by investing in creative enterprises but there is a definite absence of opportunities that provide international exposure and learning for creative entrepreneurs in India.

The program has given me the ability to imagine myself as a global entrepreneur and Phonethics as an organisation shares the aspirations and challenges faced by similar start-ups around the world“, says Saurabh Gupta, Founder & CEO, Phonethics, winner of the YCE Communications award in 2009. Saurabh went on to attend the C&binet forum on Nurturing Creative Content in the Digital Age. C&binet is a not-for-profit network created by the Department for Culture, Media and Sports (DCMS) to foster international dialogue about the creative economy focusing on access to finance for creative industries, new business models for online content, developing talent and securing creative rights.

British Council has been developing a powerful professional network between creative entrepreneurs in India and the UK since 2005. Connected with the India YCE awards is the International Young Creative Entrepreneur (IYCE) programme which celebrates the achievements of entrepreneurs at an international level. Through an interconnected network, the awards aim to put the spotlight firmly on creative entrepreneurship.

The trip was a huge eye opener. Had I approached all the people I met for appointments individually, it would have taken me years to meet them. British Council insured that we met the best of the best.” says Rajat Tuli, YCE Design Award 2009.

Recently British Council supported the participation of fashion entrepreneurs including Savio Jon, Shilpa Chavan, Anuj Sharma and Varun Sardana in a fashion show hosted at the Alchemy Festival in UK. Varun has now signed up with Blow PR, a fashion PR agency based in the UK.

The awards and subsequent cross sector networking opportunities have led to much more than exchange of ideas. Alex Fleetwood, Founder Hide&Seek and winner of the UK YCE Performing Arts award is currently working with Amitesh Grover & theatre artists in the UK and Delhi to curate and produce a dual location Sandpit, an evening of social games and playful experiences.

Debu Bhattacharya, Theme Entertainment / Infinity Films, the YCE Screen 2007, has signed a MoU with Sheffield Doc Fest to provide an international launch pad for Indian documentary projects. It also includes development of a fund to boost production and development of the documentary film industry in India.

Box Item: Entries for the YCE awards in Interactive, Screen, Fashion, Design, Performing Arts, Communications and Publishing sectors are open till 10 July. Winners will be announced at a gala award ceremony in early September. For further details log on to: http://www.britishcouncil.org.in/yce


*. World Bank Urban development needs creativity: How creative industries affect urban areas.
Development Outreach, November 2003.
**. OECD Factbook 2007 – Economic, Environmental and Social Statistics, 2007.
#. Creative Industries Economic Estimates Statistical Bulletin 2010, DCMS.

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