Is social media the place for science?

As we set the stage for the India debut of FameLab, world’s biggest science communication competition that brings together science enthusiasts onto a common platform, our guest blogger Subhra Priyadarshini shares her thoughts on talking science on social media.

FameLab: The world's biggest science communication competition

FameLab: The world’s biggest science communication competition

Years back, when I made the switch from reporting science for the mainstream media (newspapers, magazines, news agencies) to an online medium Nature India, I was inundated with questions from well-meaning peers. Must I renounce the glamour of the printed word to embrace the vastness and click-or-miss anonymity of the cyber world? Doesn’t a story in black and white with the morning cuppa have a more lasting impact than one on an android phone or tablet on the go? Concerned colleagues advised helpfully: online is the future, yes, but the romance of print will never fade. And one science journalist of repute gave me a clear disapproval: ‘You are going to blog and tweet too? That’s not journalism!’

Having swum in online waters and having passionately peeped into the crevices, I am happy to report I have survived. And blogged and tweeted my head-off too. Which is one of the points of this blog series – what has the journey been like, should scientists and science journalists blog and use social media to communicate science, and where is this enormous information explosion in science communication headed for?

Before I get into these mind-boggling details, I have to admit: If there were no science bloggers and tweeps, science would not be as glamorous and widespread as it has become in the last few years. Hats off to this informed, funny, adorable and quirky brood which has made life on the internet worth living.

So why blog? The evidence is clear: science sections in newspapers are shrinking. Television wakes up to science only during a nuclear disaster, a satellite lift-off or a Higgs boson. There are very few widely read science magazines simply because they do not make great commerce. Science coverage in mainstream Indian media, like many other issues of merit, has traditionally been minimal, primarily because of advertorial pressures and the space crunch.

The obvious SOS route: go online. Report, comment, give opinion, analyse or put all that together and just blog. Or if you are the cryptic type: use the 140-character route to tweetdom.

Next up: Part II: Why are scientists taking to the blogosphere?

By Subhra Priyadarshini, British Chevening fellow 2006-07 and Editor, Nature India
This post was first published in Current Science, and has been edited to suit the blog format.

Want to build your skills in science communication and get a chance to represent India at the Cheltenham Science Festival in the UK? Apply for #FameLabIndia.

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