Information is power, said Robin Morgan. And this power is gaining more and more momentum online or in the ‘new media’ sphere. It engages and empowers millions of internet users. Internetworldstats.com pitches the figure at 2267 million users worldwide.
The mediums are many- blogs, video blogs, youtube, social networking sites, online petition campaigns. This medium is fast gaining recognition for lobbying for environmental action. We all are familiar with the power of the ‘share’ and ‘like’ button, thanks to a certain Zuckerberg.
The COP meets for past few years had a number of civil society observers and independent bloggers. There were a lot of independent videos and documentaries produced. There are now official ‘tracking teams’ at such summits, each responsibly and dedicatedly reporting back to their home countries from these international forums. Though traditional media continue to report at the forefront of such events, but the dynamism and the connectedness of the online media is unmatched. Especially among the youth, it continues to be the top most source of their daily news dose.
Off late, I have realized the power of the audio-visual media to tell inspiring stories and the power of sites like Reddit, Digg, Stumble upon and of course Facebook to spread this work around.
I participated in a two month online film-making course by noted environmental film-maker Nitin Das, organised by the British Council for select climate champions from India. Short documentaries were prepared by all participants and we have been circulating this work through a group called ‘Circle of good’ on Facebook and other social media tools. It was formed with the objective of creating a platform to find an audience for our creative work (mostly of environmental and climate change advocacy category). This viral experiment is on-going and we hope to take our stories to a wide audience using social media.
I chose to make my documentary on the subject of solar energy called ‘Solar Sangh’ which tracks an initiative of two young postgraduate students trying to spread solar energy technology to the masses. In India, the target audience for solar technology is associated with villages and the rural poor. We miss out on the urban poor that form a sizable segment in our cities.
There are many such stories waiting to be told. In the coming times, youth will play a major role in taking mitigation and adaptation actions for climate change. And social media will humbly be the medium of their messages. ‘Medium is the message’ coined by Marshall McLuhan holds a new meaning.
Rozita Singh is British Council’s International Climate Champion.
If you are an environmental filmmaker (professional or amateur) or are simply interested in watching environmental films, you too can join the Circle of Good group on Facebook.