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International Young Creative Entrepreneur (YCE) Award Programme

An Overview – what is YCE?

  • YCE identifies and connects a global network of innovative emerging entrepreneurs in the creative and cultural sector.
  • It champions those who find new ways to take creative work to audiences and communities – e.g. new models of production, distribution, value – and highlights the wider social, economic and cultural benefits in doing so.
  • It is about demonstrating leadership to develop the creative sector and cultural market.
  • YCE presents opportunities for networking, skills sharing and development, peer learning, resources, and inspiration.
  • Above all, YCE is a mindset. It’s about taking risks, seeing opportunities and doing something one is passionate about.

Objectives

  • Creative entrepreneurs are primary agents in the dissemination of new creative ideas and cultural experiences. As such they are multipliers in the context of cultural relations.
  • To extend both the understanding of what local audiences are interested in and looking for and how to engage those audiences with new ideas. The YCE network provides vital intelligence that allows shaping the local offer more effectively.
  • To develop useful relationships with entrepreneurial individuals who present new ideas for partnership, collaboration and potentially new funding streams to take forward relationships/projects with greater local relevance and sustainability embedded in them.
  • Through wider engagement and nurturing, investment in this programme and the opportunities that arise from it, this network of YCEs has become a central vehicle for the cultural relations agenda, not just in the arts and creative economy, but a wider engagement that links many strands of British Council activity purposefully together.

Outputs 

A cadre of innovative international entrepreneurs engaged with the UK

leading to:

  • Better market understanding about the creative and cultural economy in the UK and participating countries and improved cultural relations

leading to:

  • The flow of more cultural work between the UK and participating countries

through:

  • The development of a more skilled and entrepreneurial creative sector around the world, with a healthy independent sector able to fund new cultural activities and creative business, with the interest and abilities to work internationally
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India’s Creative Industries

Highlights 

  • Media and Entertainment is one of the fastest growing sectors inIndia. The entertainment industry estimated at about US$ 9.4 billion in revenues in year 2010 is expected to reach revenues of US$ 10.7 billion in 2011.
     
  • With the advent of new technologies such as 2G and 3G, and increasing mobile penetrationIndia’s music industry is scaling on a high note.
     
  • India is the largest film producing market in the world and one of the largest employment sectors in India. 
     
  • India is the third biggest Internet market, with over 100 million internet user base and the amount of time spent on the Internet for an average user in the country is 16 hours a week. According to Google estimates, 40 million users access Internet through mobile phones and download 30 million applications. New technologies such as 3G, broadband and mobile infrastructure are also helping in propelling this trend. 
     
  • The growth of the fashion industry in India is mainly driven by the growing exposure of domestic designers at international forums attracting a large number of international clients, launch of focused business education courses for emerging designers and the establishment of an industry association. Rising affluence has increased brand awareness among Indian consumers. The Indian textile industry provides direct employment to over 35 million people. 
     
  • Growing wealth and disposable incomes of the country’s middle and upper classes, facilitated by the growth in retail infrastructure for entertainment products and services, and the demands for creativity in business is all opening up vast opportunities for businesses in this sector.

 Copyright: India Brand Equity Foundation, March 2011 (http://www.ibef.org)

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