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London Experience

About YCE

The British Council has been pioneering to build a strong community and professional network of creative businesses, through the reward programme Young Creative Entrepreneur Awards. The awards help nurture enterprise across seven categories – design, music, fashion, screen (film, TV and animation), interactive (software, entertainment, games and social media platforms), performing arts (theatre, dance and “live” art) and publishing. It aims to inspire and facilitate the sharing of best practices in building skills and access to resources, professional development, markets, mentoring and resources to increase business opportunities between India, UK and internationally.

YCE  2011 -Designs

YCE 2011 award was very special because unlike other awards it did not end on stage with trophy, but it actually started on the stage. YCE opened a new stage for us and offered an amazing journey , which even if you pay millions you would not get. As a part of YCE winner, British council planned a visit to UK for almost ten days, with events packaged for us with interaction, exposure, fun and learning. I was looking forward to meet other 23 winners from over 19 countries, truely once in a lifetime opportunity.

London

  

London is awesome for many things but I specially like  sweet smell in the air and seasonal day ( there are seasons in a year, but in London you might get all of them in a day ! ). It is fun to walk all around in London, and  nothing like exploring the city on bicycle, thanks  to awesome support system created for hiring , returning bicycling ..

Truly International

23 winners from 19 countries, I couldn’t even imagine what it will be like to meet and spend time with such a diversed  set of talented people. In my wildest dream I wouldn’t have imagined that I would know so much about design and life in Estonia, Poland, Syria Turkey, Vietnam , Mexico and more.  Each one of us had a very unique style of work and cultural values, but there was one thing in common; entrepreneurial energy. Everyone was on the same path of exploring their dream but on different stages of evolution and experiences. It was nice to see how each one has his/her own way to manage their own context and create magic  with their work. Thanks to British Council for putting all of together, it was decade worth experience condensed in a week.

London Design Festival

London Design Festival and London Fashion Week happens  at same time of the year, and i guess , it is not a coincidence, it is planned to pack as many design activities to promote London as creative hub of the world. Other interesting fact, all these events are privately run organizations. In context to Indian scenario, whole lot of us were hoping that Indian Design council, NID, or CII will run such activities, but I am convinced that it is not sustainable. We also need entrepreneurs initiating such activities here, and I think IDC, CII or Govt will happily support.

100% Design

100 % Design is been great platform for designers to showcase their talent in home products, furnishings, and lighting. Visitor ranging from buyers, stores, distributors, and general people make the show very special. it has become launch pad for many upcoming designers to show case their talent.

100%  Design is very keen to have India pavilion in 2012 show and we have initiated the discussion amongst IDC and NID to explore this further. I will be personally pleased if we could take part in next edition of 100% Design and share new and notable with rest of the world.

 

Investing in Indian Creative Industry

One of the key program of YCE award was to connect all designers to investors and see how design could play larger role in creative industry economy. There is great deal of interest from investors in Indian creative industry , especially in Design. This was the really the key outcome of  YCE award, and this program includes mentorship to the Indian design firms to make them investor friendly and bring investment and partnerships which will impact the overall economic contribution in big way. It will also open up opportunities for many international collaborations with Indian design firms.

I would like to thank British council for creating such wonderful launch pad for all of us, especially  BC teams from India and London for making our experience  memorable and enriching . Beyond all the business rewards from the program, there is one more thing I value the most; friendships with  people from so many countries, truly a treasure.

Post by – © Abhijit Bansod
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Global Book Deal Is Write Move For Students

An international project will see budding authors from the University of Derby write a book published through a top overseas publishing house and distributed throughout the world.

A literary fiction by third-year BA (Hons) Creative Writing degree course student will be published for sale in UK and USA.

India-based ROMAN Books – which supplies works of fiction and literary criticism to major booksellers in America and the UK, such as Amazon, Waterstones and Barnes & Noble – will work with writers to develop their book for commercial sale.

The unusual arts deal has been developed by the publishing house’s founder Suman Chakraborty and Prof. Jason Lee, Head of Film and Media with Creative Writing and Professional Writing at the University of Derby. The project is supported by the British Council’s Young Creative Entrepreneur (YCE) programme, which aims to promote a professional network between creative entrepreneurs in India, UK and internationally to inspire and facilitate the sharing of best practices, skills, provides access to resources and market and offers professional development opportunities.  

Once the book is ready for publication Mr Chakraborty will visit the University of Derby to give a guest lecture to aspiring authors, on how publishing houses can encourage new writing talent.

Profits from the venture will be used as capital for next year in order to make this Indo-British project a regular event for University of Derby students.

Aanchal Sodhani, the Project Manager of British Council India’s Cultural & Creative Economy Unit, added: “We were happy to support this project through the Young Creative Entrepreneur grant as we found the skills development aspect of the project particularly interesting – that is, to develop the skills of new writers to understand market requirements, audience needs, marketing and promotional aspects, selling of rights and thereby becoming ready to be published internationally.”   

Professor Jason Lee said: “Every writer has the dream of seeing their work published. Having the opportunity of working closely with writers, editors, and a publisher backed by the British Council, is a fantastic opportunity for Derby University students. Internationally, it also reveals how the University is further establishing its global presence in the cultural and creative industries, through the work of its own students and academics.”

Mr Chakraborty added: “We work primarily in the overseas market—mainly in UK and USA. We have a team of sales representatives working in the UK where we work with the market leaders of the book industry. Our titles are regularly featured in the largest British book-industry magazine, The Bookseller. This collaboration with University of Derby strengthens our bond with the United Kingdom—thanks to the British Council YCE initiative which has always remained an extremely encouraging part of my career as a creative entrepreneur.”

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UK speaker’s at Publishing Next conference

CinnamonTeal Publishing, a division of Dogears Print Media Pvt. Ltd, is organizing Publishing Next, a two-day Conference on the future of publishing on 16 and 17 September 2011 in Goa. 

Publishing Next is being supported by the British Council who is actively involved in promoting creative entrepreneurship (www.britishcouncil.org.in/yce) in India through programmes that share the UK’s expertise and experience of developing the creative economy and by supporting ecologies within which it can flourish. 

The UK speakers at the conference include:

Elin Haf Gruffydd, Director, Mercator Centre University of Aberystwyth

Elin is the Director of the Mercator Institute for Media, Languages and Culture, a research institute based at the Department of Theatre, Film and Television Studies at Aberystwyth University that specialises in the fields of media, publishing, communication and translation, with a particular expertise in multilingual contexts. Elin is Senior Lecturer in Media and Creative Industries (undergraduate and postgraduate studies) and Director of Knowledge Transfer and Enterprise at the same department. Digital Creative Economy, is currently a strong research focus for Mercator and Elin is supervising several PhD projects in this field. Mercator is coordinator of the Minority Languages Media Research Network and is home to the Wales Literature Exchange (http://www.walesliterature.org) and Literature Across Frontiers (http://www.lit-across-frontiers.org/) and is one of the key partners in Mercator Network of Language Diversity Centres www.mercator-research.eu.

James Bridle, Owner and Director, Bookable

James pushes the boundaries of literature through creative technology. He is the director of Bookkake, a technology-led publisher of classic transgressive literature. He is also the developer of bkkeepr, a social reading application, and London Lit Plus, an open-source literary festival. He writes about literature and technology at http://booktwo.org, and has edited and written for numerous publications, online and off. James was one of the finalists of the UK YCE Publishing Award 2009.

Michael Bhaskar, Digital Publishing Director, Profile Books

Michael (www.michaelbhaskar.com) is currently Digital Publishing Director at leading independent publisher Profile Books (www.profilebooks.com). He is responsible for spearheading their digital strategy, ebook program and digital business development in creating new products and platforms. Whilst there he has produced games, apps and created a commercially successful digital publishing program. Previously Michael was Digital Editor at Macmillan, where he worked on their large and profitable ebooks program, a Facebook app and several iPhone apps amongst other innovative projects, and wrote for The Digitalist blog. Over the past few years Michael has written extensively on digital publishing. He regularly lectures at publishing university courses around the UK and has recently completed a paper for the journal Logos.  He has worked at the literary agency Rogers, Coleridge and White, reviewed books at The Daily Telegraph and worked for an economics research firm, as well as building websites like www.quikqr.com, a 2-d barcode generator. 

Oliver Brooks, Co-founder, Completelynovel

Oliver is the co-founder of a team made up of web technologists working in the book publishing space. They work on the following two projects: ValoBox.com (www.valobox.com) is a pay-as-you-go eReader powered by social commerce.  The pay-as-you-go micro-purchase system means any part of a book can be accessed with a single click. The system is 100% HTML5 so can be used from any device with a web browser and the content can be anything you can put on a website (audio, video, games, and interactive elements). Social retail (peer-to-peer selling) eliminates the traditional expensive retailers. This means if a user shares a link or embeds a ValoBox in their website/feed or mobile app they will receive 25% of proceeds. The direct link means publishers get live analytics such as which parts of their books are most popular. CompletelyNovel.com (www.completelynovel.com) is a unique publishing hub combining a publishing community with powerful publishing tools such as print-on-demand and social media promotion. Authors and publishers can create, distribute and promote books and interact with their readers. The system is designed to make the complicated publishing process simple and affordable enough for anyone to use.

Gavin Summers, Digital Services Manager, Hodder Education

Gavin is the digital project manager for Hodder Education (www.hoddereducation.co.uk), a leading educational publisher in the UK working on a wide range of digital products, including online applications (e.g. Dynamic Learning and Practise Every Question), ebooks, interactive whiteboard materials and smartphone applications. As a side project, he is the founder of BookMachine , which in addition to building a valuable network of publishing professionals, is also an experiment in how movements can be created around a brand through creative use of social media tools.

Titash Neogi, Founder, Sievelogic Software

Titash won the India YCE Interactive 2011 award. He built Bibkosh (www.bibkosh.com) a knowledge curation platform that allows academics, students and professionals to create, curate knowledge and collaborate. He will be discussing the potential of http://themeefy.com as a marketing tool for publishers.

Prathibha Sastry, Head of Publications, Jinibooks (www.jinibooks.com) and Co-founder of JiniLabs (www.jinilabs.com)

Pratibha won the India YCE Screen award in 2008. At that point she was the Managing Director, Editor and Publisher of South Movie Scenes, a platform for the film and entertainment industry. She will be participating in the panel discussion Where is Digital Books Headed?

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Publishing Next

CinnamonTeal Publishing, a division of Dogears Print Media Pvt. Ltd, is organizing Publishing Next, a two-day Conference on the future of publishing on 16 and 17 September 2011 in Goa. 

Objective
Driven by factors such as the Internet and readers’ and authors’ need for instant gratification, the publishing industry today is witnessing seismic shifts in its profile. The changing landscape, one filled with technological innovations that occur with alarming regularity and one that, in turn, fuels large expectations from readers, makes it imperative that the publishers’ community not only move with the times but even bet on the future.

Almost all aspects of the publishing cycle, including the creation, development, production, distribution and marketing of books have been affected by new phenomena such as social media marketing, “enhanced” books and business process outsourcing.

Targeted towards authors, illustrators, literary agents, publishers, librarians, policy makers, online bookstores, social media marketers the conference intends to understand this changing environment, where the industry might be headed in the future and help those involved meet the challenges that these changes might pose. 

The conference will include the following sessions:
·       Where are Digital Books headed?
·       The Impact of Alternate Publishing
·       Book Marketing in the age of Social Media
·       Publishing Houses of the future
·       Managing the translation market
·       Copyright Issues in Publishing

Publishing Next is designed to be a networking platform to facilitate the trade of publishing rights, encourage dialogue between publishers and vendors and organize workshops on the technical aspects of social media marketing and digitization of content.

Speakers at the conference from India will amongst others include:

- Kiruba Shankar, CEO of Business Blogging. Ambassador at TEDx
- G. R. Raghavender, Director (Copyright & Book Promotion), MoHRD, Government of India
- Nilanjana Roy, Literary Critic and Columnist
- Kailash Balani, President at Federation of Booksellers & Publishers Associations in India
- Kinjal Shah, COO of Crossword Bookstores
- Ramu Ramanathan, Editor, Printweek India
- Rubin D’Cruz, Director, Kerala State Institute of Children’s Literature

Speakers & participants at the conference from the UK will include:

- Elin Haf Gruffydd, Director, Mercator Centre University of Aberystwyth
- James Bridle, Owner and Director, Bookable
- Michael Bhaskar, Digital Publishing Director, Profile Books
- Oliver Brooks, Co-founder, Completelynovel
- Gavin Summers, Digital Services Manager, Hodder Education

Publishing Next
is being supported by the British Council who is actively involved in promoting creative entrepreneurship (www.britishcouncil.org.in/yce) in India through programmes that share the UK’s expertise and experience of developing the creative economy and by supporting ecologies within which it can flourish. 

CinnamonTeal Publishing (www.cinnamonteal.in), established in 2007, pioneered the business of providing publishing services to authors and trade publishers in India. Located in Goa, they have catered to customers in 18 countries and have published books across genres and in 9 languages. In 2010, Leonard Fernandes, co-founder of CinnamonTeal was awarded the British Council’s YCE Publishing Award for being “grounded and well aware of the practicalities of [the] business, well researched and open to ideas.”

The award, Leonard says, “was timely because  it endorsed the fact that self-publishing is indeed a legitimate form of expression at a time when the idea of self-publishing is itself hotly debated.” Following that he participated in the panel discussion, Digital Publishing Innovation in New Markets at the London Book Fair in April this year.

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Young Creative Entrepreneur Awards in India

There wasn’t enough recognition and understanding of creative entrepreneurship in India and more so in 2005, when we launched the inaugural design and publishing entrepreneur awards. Since then, we’ve expanded our portfolio to offer the entire suite of awards to include music (2006), screen (2007), fashion, interactive (2008) and performing arts (2009).

By 2009, India was the only country to have done all International YCE awards including design, fashion, music, screen, interactive, publishing and performing arts. 

India was the market focus country for all UK YCE awards in 2008 – 2009. 35 young British creative entrepreneurs took part in the programme, travelling to Indiato take part in sector-specific study tours.  

India has won international awards for Publishing, Design, Music and Interactive and received special commendation for Fashion. 

Today, the programme has reached out to over 1000+ entrepreneurs across the sectors making India’s network of creative entrepreneurs the largest within the International YCE community. 

Over the years there have been 208 finalists, 47 India winners and 4 International winners (Publishing, Design, Music, and Interactive). We have been able to identify the talent and nurture it to give them a platform to take their businesses to the next level.   

Currently there are 2050+ members on the YCE India page on Facebook.

The 2010 YCE winners were featured on CNBC TV18’s programme Young Turks http://vimeo.com/ibritishcouncil/yceoncnbc 

The 2011 YCE awards night was featured on CNBC TV18′s Young Turks Buzz http://www.moneycontrol.com/video/specialvideos/ytbuzzyoungsparksallwalkslifebattleitout_568313.html?utm_source=Article_Vid

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Creative Economy

Creative Industries was a term coined by the UK and its original definition formulated by the UK government in 1998 was ‘those industries which have their origin in individual creativity, skill and talent and which have the potential for wealth and job creation through the generation and exploitation of intellectual property.’

With the intention to map the UK’s creative industries, the Department for Culture, Media and Sport (DCMS) had identified 13 creative sectors of economic and cultural activity that conformed to this definition. It included advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software, music, the performing arts, publishing, software and computer services, television and radio.

The creative industries are an expression of cultural as much as economic value. In addition to their ‘exchange value’, (which is how goods and services find the price level in the market), and their ‘functional value’ (determined by their use in real life), most products and services of the creative industries have ‘expressive value’, a measure of their cultural significance that may bear little relationship to how much they cost to make or how useful they are. This additional value may be of little consequence or long-term significance or it may be an expression of profound cultural importance but it is one of the key elements that differentiate the creative industries.

Many a times the aim to protect and promote particular aspects of the national culture, is not for their direct economic significance but as a means of projecting a clear and positive image internationally – what has been called the projection of ‘soft power’ (Introductory Guide to the Creative Industries).

The term creative economy first appeared in 2001 in the John Howkins’ book The Creative Economy: How People Make Money From Ideas According to him, “creativity is not new and neither is economics, but what is new is the nature and the extent of the relationship between them and how they combine to create extraordinary value and wealth”.

There is no unique definition of the creative economy. It is a subjective concept that is still being shaped. The United Nations Conference on Trade and Development adopts the following definition of the creative economy

  • The creative economy is an evolving concept based on creative assets potentially generating economic growth and development;
  • It can foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human development;
  • It embraces economic, cultural and social aspects interacting with technology, intellectual property and tourism objectives;
  • It is a set of knowledge-based economic activities with a development dimension and cross-cutting linkages at macro and micro levels to the overall economy;
  • At the heart of the creative economy are the creative industries.

 

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Young Interactive Entrepreneur from India, shines at BAFTA

The Indian YCE Interactive winner, Anup Tapadia competed against the brightest and best young talents working in the business of interactive media in emerging markets around the world to win British Council’s International Young Interactive Entrepreneur Award.

Chosen from a short-list of 25-35 year-olds from Argentina, China, Colombia, Estonia, India, Indonesia, Latvia, Lebanon, Mexico, Poland, Russia, Slovakia, Slovenia, Syria, Turkey, UAE and Vietnam, Anup received his award at a ceremony at BAFTA in London on 20 October.

Anup is the founder of TouchMagix, a next generation digital technology company that engages consumers in interaction with large scale displays. TouchMagix currently exports products to more than 20 countries serving clients such as Nike, Intel, Reebok and Nokia. The company received the ‘Best Upcoming Company in India’ award at the 2009 Proto Conference. For more information on TouchMagix visit www.touchmagix.com

Anup was announced the winner of India YCE Interactive on 1 September at a gala awards ceremony along with winners of six other sectors. He has been in the UK for a programme of meetings in London, Bristol, Cardiff, Dundee and Middlesbrough to build the understanding of, and make contacts with the interactive industry. He will receive support from the British Council to develop subsequent projects linking their countries and the UK.

The awards are part of the British Council’s wider Young Creative Entrepreneur (YCE) programme, which includes awards for entrepreneurs in the fields of publishing, music, performing arts, design, screen, visual arts, interactive media, fashion and communications.

The jury commended Anup for his entrepreneurial spirit, emphasising that “He inspired the entire panel and convinced them that he is a leader of the future”. The Interactive Award was judged by:

  • Angel Gambino – entrepreneur/investor formally of Bebo and MTV
  • Paul Croft – founder and Creative Director, Mediatonic and winner of the UK Young Interactive Entrepreneur award 2009
  • Deborah Dignam – Digital Advisor, British Council
Anup Tapadia with Nayla Al Khaja

Anup Tapadia with Nayla Al Khaja, International Young Screen Entrepreneur winner at the Award Ceremony at BAFTA.

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India’s Got Talent

Everyone loves award ceremonies: the glitz, the glamour, the fabulous dresses…

We’re no different at the British Council, so September kicked off with our own award ceremony, an evening to celebrate India’s creativity, inspiration and entrepreneurial talent.

The British Council’s Young Creative Entrepreneur programme (YCE) has been running in India since 2005, the only programme of its kind in India, unique in its focus on creative entrepreneurs. This year for the first time, the programme included its own award ceremony, announcing India’s brightest emerging entrepreneurs in seven different sectors – Interactive, Screen, Communications, Design, Performing Arts, Publishing, and Fashion.

Till date the programme has reached out to 763 entrepreneurs, making India’s network of creative entrepreneurs the largest within the International YCE programme. The entrepreneurs are all attracted by the chance of winning a prestigious award, of course: but it’s also a great opportunity to network with like-minded creative minds, both in India and the UK.

Crucially, the programme couldn’t be as successful without the support of partners who share our vision and bring in expertise. Elle India, Elle Decor and Oxford Bookstore worked with us for awards in fashion, design and publishing respectively; while the programme also tied up with the Indian Angel Network (IAN), India’s largest business angel network with over 120 individual and institutional members worldwide. Sunil Kalra, Sandeep Goyal (Dentsu India), Abhishek Rungta (Indus Net Academy) and Jai Vikram Bakshi (Digiqom Solutions) represented IAN on the judging panels, and provided their expertise and feedback on revenue models, business skills and opportunities to scale up.

And even when the awards were over, the night had just begun: a showcase of works by YCE alumni, illustrating the programme’s larger cultural impact, culminated with YCE Fashion awardee Varun Sardana giving an exclusive preview of his Spring / Summer 2011 collection in his characteristically theatrical and innovative style. It was the first time in India that a designer has presented his Spring/Summer collection in a venue other than the Fashion Week, and we were particularly pleased because Varun was recently signed up by Blow PR, a fashion PR agency based in the UK, after he worked with the British Council to participate in the Alchemy Festival in London earlier this year.

Ruth Gee, British Council Regional Director, India & Sri Lanka was seen wearing a creation by Namrata Shah, the runner-up awardee of the 2009 YCE Fashion award, who works with crafts people in the remote villages of Karnataka. Ruth’s creation came from Namrata’s Woven Wonder collection, in which each bead is meticulously woven in to form exquisite patterns on a silk sari, proving that the fabulous dresses weren’t just confined to the catwalk.

The 2010 YCE winners are some of the brightest from within India’s creative industries:

YCE Interactive Anup Tapadia, TechnoKarma Labs & TouchMagix Media
YCE Screen Yugandhar Tammareddy, Pixelloid Computer Services
YCE Communications Sandeep Maheshwari, Mash Audio Visuals Ltd
YCE Design Preksha Baid, Y-walls Design
YCE Performing Arts Magesh Kumar Gurumurthy, IndianStage
YCE Publishing Leonard Fernandes, Cinnamon Teal Publishing
YCE Fashion Sanjay Garg, Raw Mango

Special commendation was given to YCE Performing Arts: Kanak Gupta and YCE Fashion: Rixi Bhatia

The judges this year included sector leaders:

  • Mahesh Murthy (Pinstorm)
  • Naved Akhtar (The Shop)
  • Rajesh Dahiya (Codesign)
  • Wendell Rodricks
  • Girija Goswamy (Marks & Spencer)
  • Amit Gulati (Incubis Consulting)
  • Douglas Rintoul (Complicite)
  • Charanpreet Singh (Praxis Business School)
  • Rajesh Rao (Dhruva Interactive)
  • B R Sharan (Saregama)
  • Anjum Katyal (Saregama)
  • Debashis Biswas (Macmillan India)
  • Xavier Rashid (Raindance Festival UK)
  • John Kirk (Birmingham City University UK)

[youtube=http://www.youtube.com/watch?v=P5w77AWek5o]

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