Tag Archives: technology

myEnglish launches in Bengaluru and Mumbai

Students of English in Mumbai and Bengaluru now have a reason to celebrate. The British Council marked the launch of its pioneering blended learning programme in these cities on 12 January, 2016. myEnglish combines the latest education technology and student-centred classroom instruction to improve students’ language skills, and more. The courses also foster essential 21st century skills such as time management, independent learning and critical thinking. While the courses are now available to more students across two new cities, they have been running successfully in Pune since May 2015.

The formal launch event in Bengaluru was well-attended as several eminent panellists joined members of the press and public for a discussion on ‘Better English, Better Opportunities’. The panel comprised experts from the world of business, education and technology; including Arvind Katageri (Senior Manager, Centre for Behavioural Excellence – Talent Transformation, Wipro), Ashwani Sharma (Country Head, University Relations, Google India Pvt Ltd), Lalitha Murthy (Consultant, Business English, Tata Consultancy Services) and Nirupa Fernandez (Assistant Director, English, British Council).

The panellists discuss 'Better English, Better Opportunities' at the myEnglish launch event in Bengaluru

The panellists discuss ‘Better English, Better Opportunities’ at the myEnglish launch event in Bengaluru

A lively dialogue ensued as the panellists discussed the role of English in the world of business. Lalitha Murthy from Tata Consultancy Services pointed out that while many new recruits may be confident about their English skills, what they may lack is the communicative competence required in the business world. Another topic discussed was the role played by technology in education. As Ashwini Sharma from Google pointed out, “Even a pen is technology” and in the debate that followed the panellists concluded that technology had always been present in education and that teachers have a responsibility to keep up with developments.

The launch was also attended by two myEnglish students, Ramchandra Kulkarni and Vishal Chandegave, who spoke eloquently and positively about their experiences on the course and about how it has helped them be more confident in their professional and daily lives. Read more about their experiences in The Times of India and the Deccan Herald

The myEnglish launch event in Bangalore was accompanied by a simultaneous press release in Mumbai and has generated a lot of interest among the press in both cities, with coverage in major publications including the Times of India, the New Indian Express, the Deccan Chronicle and the Deccan Herald. Several news websites and regional publications also covered the event.

For more information on myEnglish, please visit our course page.

If you want to register for a course, please leave your details here and we will get back to you.

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UK speaker’s at Publishing Next conference

CinnamonTeal Publishing, a division of Dogears Print Media Pvt. Ltd, is organizing Publishing Next, a two-day Conference on the future of publishing on 16 and 17 September 2011 in Goa. 

Publishing Next is being supported by the British Council who is actively involved in promoting creative entrepreneurship (www.britishcouncil.org.in/yce) in India through programmes that share the UK’s expertise and experience of developing the creative economy and by supporting ecologies within which it can flourish. 

The UK speakers at the conference include:

Elin Haf Gruffydd, Director, Mercator Centre University of Aberystwyth

Elin is the Director of the Mercator Institute for Media, Languages and Culture, a research institute based at the Department of Theatre, Film and Television Studies at Aberystwyth University that specialises in the fields of media, publishing, communication and translation, with a particular expertise in multilingual contexts. Elin is Senior Lecturer in Media and Creative Industries (undergraduate and postgraduate studies) and Director of Knowledge Transfer and Enterprise at the same department. Digital Creative Economy, is currently a strong research focus for Mercator and Elin is supervising several PhD projects in this field. Mercator is coordinator of the Minority Languages Media Research Network and is home to the Wales Literature Exchange (http://www.walesliterature.org) and Literature Across Frontiers (http://www.lit-across-frontiers.org/) and is one of the key partners in Mercator Network of Language Diversity Centres www.mercator-research.eu.

James Bridle, Owner and Director, Bookable

James pushes the boundaries of literature through creative technology. He is the director of Bookkake, a technology-led publisher of classic transgressive literature. He is also the developer of bkkeepr, a social reading application, and London Lit Plus, an open-source literary festival. He writes about literature and technology at http://booktwo.org, and has edited and written for numerous publications, online and off. James was one of the finalists of the UK YCE Publishing Award 2009.

Michael Bhaskar, Digital Publishing Director, Profile Books

Michael (www.michaelbhaskar.com) is currently Digital Publishing Director at leading independent publisher Profile Books (www.profilebooks.com). He is responsible for spearheading their digital strategy, ebook program and digital business development in creating new products and platforms. Whilst there he has produced games, apps and created a commercially successful digital publishing program. Previously Michael was Digital Editor at Macmillan, where he worked on their large and profitable ebooks program, a Facebook app and several iPhone apps amongst other innovative projects, and wrote for The Digitalist blog. Over the past few years Michael has written extensively on digital publishing. He regularly lectures at publishing university courses around the UK and has recently completed a paper for the journal Logos.  He has worked at the literary agency Rogers, Coleridge and White, reviewed books at The Daily Telegraph and worked for an economics research firm, as well as building websites like www.quikqr.com, a 2-d barcode generator. 

Oliver Brooks, Co-founder, Completelynovel

Oliver is the co-founder of a team made up of web technologists working in the book publishing space. They work on the following two projects: ValoBox.com (www.valobox.com) is a pay-as-you-go eReader powered by social commerce.  The pay-as-you-go micro-purchase system means any part of a book can be accessed with a single click. The system is 100% HTML5 so can be used from any device with a web browser and the content can be anything you can put on a website (audio, video, games, and interactive elements). Social retail (peer-to-peer selling) eliminates the traditional expensive retailers. This means if a user shares a link or embeds a ValoBox in their website/feed or mobile app they will receive 25% of proceeds. The direct link means publishers get live analytics such as which parts of their books are most popular. CompletelyNovel.com (www.completelynovel.com) is a unique publishing hub combining a publishing community with powerful publishing tools such as print-on-demand and social media promotion. Authors and publishers can create, distribute and promote books and interact with their readers. The system is designed to make the complicated publishing process simple and affordable enough for anyone to use.

Gavin Summers, Digital Services Manager, Hodder Education

Gavin is the digital project manager for Hodder Education (www.hoddereducation.co.uk), a leading educational publisher in the UK working on a wide range of digital products, including online applications (e.g. Dynamic Learning and Practise Every Question), ebooks, interactive whiteboard materials and smartphone applications. As a side project, he is the founder of BookMachine , which in addition to building a valuable network of publishing professionals, is also an experiment in how movements can be created around a brand through creative use of social media tools.

Titash Neogi, Founder, Sievelogic Software

Titash won the India YCE Interactive 2011 award. He built Bibkosh (www.bibkosh.com) a knowledge curation platform that allows academics, students and professionals to create, curate knowledge and collaborate. He will be discussing the potential of http://themeefy.com as a marketing tool for publishers.

Prathibha Sastry, Head of Publications, Jinibooks (www.jinibooks.com) and Co-founder of JiniLabs (www.jinilabs.com)

Pratibha won the India YCE Screen award in 2008. At that point she was the Managing Director, Editor and Publisher of South Movie Scenes, a platform for the film and entertainment industry. She will be participating in the panel discussion Where is Digital Books Headed?

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India’s Creative Industries

Highlights 

  • Media and Entertainment is one of the fastest growing sectors inIndia. The entertainment industry estimated at about US$ 9.4 billion in revenues in year 2010 is expected to reach revenues of US$ 10.7 billion in 2011.
     
  • With the advent of new technologies such as 2G and 3G, and increasing mobile penetrationIndia’s music industry is scaling on a high note.
     
  • India is the largest film producing market in the world and one of the largest employment sectors in India. 
     
  • India is the third biggest Internet market, with over 100 million internet user base and the amount of time spent on the Internet for an average user in the country is 16 hours a week. According to Google estimates, 40 million users access Internet through mobile phones and download 30 million applications. New technologies such as 3G, broadband and mobile infrastructure are also helping in propelling this trend. 
     
  • The growth of the fashion industry in India is mainly driven by the growing exposure of domestic designers at international forums attracting a large number of international clients, launch of focused business education courses for emerging designers and the establishment of an industry association. Rising affluence has increased brand awareness among Indian consumers. The Indian textile industry provides direct employment to over 35 million people. 
     
  • Growing wealth and disposable incomes of the country’s middle and upper classes, facilitated by the growth in retail infrastructure for entertainment products and services, and the demands for creativity in business is all opening up vast opportunities for businesses in this sector.

 Copyright: India Brand Equity Foundation, March 2011 (http://www.ibef.org)

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