Why are scientists taking to the blogosphere?

As we set the stage for the India debut of FameLab, world’s biggest science communication competition that brings together science enthusiasts onto a common platform, our guest blogger Subhra Priyadarshini shares her thoughts on scientists becoming science journalists.

FameLab: The world's biggest science communication competition

FameLab: The world’s biggest science communication competition

The number of science journalists using a blog to replace or supplement their print avatars has grown phenomenally. They might chose to be objective, sticking to the traditional mandate of journalism, or to be opinionated trying to justify a point of view.

However, an eye-catching trend is that of scientists blogging on science and scientific issues. The growth in this tribe of online busybees is instantly apparent at international conferences on science communication where journalist bloggers are a minority!

The reason more and more scientists are debuting in the blogosphere is apparent – it gives them and their research a lot more exposure, helps them find grants or new collaborators and enhances career opportunities. It is also an intimate social-networking tool where feedback is instant, candid and ever-flowing. A newspaper story is like a movie that you might adore or abhor, but the maker might not know how you felt about it instantly. A blog piece is like live theatre, where the adulation or booing by the audience is instant. Also, a blog is an online resource that continues to receive comments years after it is posted. By contrast, comments on online news stories taper out within a couple of days.

Blogging, however, cannot and must not replace science publishing or reporting on science. A blog is a personal viewpoint, very often informal and not bound by the classic writing structure that science or journalism schools teach us. It could be as free-flowing or structured as its author chooses it to be. The best science blogs, however, retain the classical structure – answering all questions the reader might have, explaining the scientific concept in layman’s language while adopting a conversational approach and looking at the implication of the research/study at hand.

They exceed the remit of a science article or news piece by becoming invaluable online resources, pooling in supplementary data on the topic by way of hyperlinks, pictures, diagrams and references. Most times, space constraint and format do not allow everything to be tucked into a science or news article. A blog is an ideal place to accommodate such interesting asides. In that sense, blogging is not strictly science publishing or journalism but supplements serious and consistent science or reportage.

Next up: Part III: Challenges of talking science online

By Subhra Priyadarshini, British Chevening fellow 2006-07 and Editor, Nature India
This post was first published in Current Science, and has been edited to suit our blog format.

Want to build your skills in science communication and get a chance to represent India at the Cheltenham Science Festival in the UK? Apply for #FameLabIndia.

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