Monthly Archives: July 2011

Young Creative Entrepreneur Awards in India

There wasn’t enough recognition and understanding of creative entrepreneurship in India and more so in 2005, when we launched the inaugural design and publishing entrepreneur awards. Since then, we’ve expanded our portfolio to offer the entire suite of awards to include music (2006), screen (2007), fashion, interactive (2008) and performing arts (2009).

By 2009, India was the only country to have done all International YCE awards including design, fashion, music, screen, interactive, publishing and performing arts. 

India was the market focus country for all UK YCE awards in 2008 – 2009. 35 young British creative entrepreneurs took part in the programme, travelling to Indiato take part in sector-specific study tours.  

India has won international awards for Publishing, Design, Music and Interactive and received special commendation for Fashion. 

Today, the programme has reached out to over 1000+ entrepreneurs across the sectors making India’s network of creative entrepreneurs the largest within the International YCE community. 

Over the years there have been 208 finalists, 47 India winners and 4 International winners (Publishing, Design, Music, and Interactive). We have been able to identify the talent and nurture it to give them a platform to take their businesses to the next level.   

Currently there are 2050+ members on the YCE India page on Facebook.

The 2010 YCE winners were featured on CNBC TV18’s programme Young Turks 

The 2011 YCE awards night was featured on CNBC TV18′s Young Turks Buzz

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Young Creative Entrepreneur 2011 Winners

Here are the background details of the 2011 winners of the Young Creative Entrepreneur Awards from India.


Ganesh Ram, eMahatva Technologie

Using Mobile for a Positive Change is the focus of Ganesh Ram’s eMahatva Technologie. It is a technology start-up that was developed with support from VIT University’s Technology Business Incubator, working on technologies catering to the Future of Publishing, i.e., on Mobile Phones, Tablets and enabling publishing in Indian languages even on devices that do not support this natively.


Pranav Ashar, Enlighten Film Society

Having launched Enlighten Film Society in 2007, Pranav Ashar has been able to createIndia’s largest film society. In 2008 Enlighten launched its DVD label and has been able to launch upto 100 titles in the market including masterpieces as The Bicycle Thief (1949) and Children of Heaven (1997). His expanding film society has about 1000 members and growing. In 2009, Ashar bought DearCinema to create a basis for sharing knowledge with the public on varied and dissimilar platforms. He has now started working on distributing film merchandise, an untapped market inIndia, to further diversify the platform for sharing information and transforming it into knowledge.


Abhijit Bansod, Studio ABD

Abhijit Bansod is a quirky designer whose products connect deeply with the user by telling vivid stories, by overlaying the familiar with the new and surprising. He believes in celebrating creativity that combines fragments of Indian tradition with cutting-edge technology, and fuse cultural motifs with new age thinking. Propelled by humour, craft, rituals, people, situations and Indian heritage, he creates products that speak a unique language – an Indian design vocabulary. Abhijit’s Studio ABD, is a multi disciplinary design studio that works on design experience services (product, branding and spaces) for clients and creates and markets their own products. His creations have won him many national and international awards, including the RED DOT DESIGN AWARD 2010 and Best Designer Award in 2008.

Performing arts

Vijay Prabhat Kamalakara, Storytrails India

Vijay Prabhat is the founder of Storytrails, a company that uses storytelling to design alternative tours for visitors and to design curriculum based workshops and experiential outings for children. Storytrails is based on the core belief – that there is a fascinating story behind everything we see and it is an attempt to research, script and creatively present these stories through theme based trails. Their work involves using storytelling as a communication tool. All their trails are completely scripted and hosted by storytellers and use a mix of storytelling, theatre, music, dance and hands-on activities to make the process of discovery an enjoyable one for the audience.


Titash Neogi, Sievelogic Software

Titash is a software engineer by profession and a business management / IT major by qualification who worked with Symantec Corp, US for 7 years before starting his own company – Sievelogic Software and building Bibkosh is the world’s first Knowledge Curation platform that allows academics, students and professionals to create and curate knowledge and collaborate with friends over this created and curated knowledge. With information having become truly democratised, Bibkosh gives everyone the opportunity to become a social knowledge curator using both the information from the net as well as the social web.


Aneeth Arora, péro

Aneeth Arora calls herself a ‘textile and dress maker’, an artist who weaves her own canvas, before starting to paint on it. Her label péro ‘ means ‘to wear’ in Marwari and interprets international  aesthetic using local material and skills, taking inspiration from the surrounding to make a product that connects with people, wherever in the world it is placed. The organization is into menswear, women’s wear and kids wear employing over 80 craftspeople. The label currently sells through 60 shops, across 15 countries. They participate in the Wills Lifestyle Fashion Week and since September 2009 have been showcasing consistently at the Tranoi Fashion week in Paris, White Basement in Milan, Gallery in Copenhagenand Coterie in New Yorkin 2010.  


Aishwarya Natarajan, Indianuance

Aishwarya is the director of Indianuance, an artist management and concert programming outfit that is dedicated to Indian classical music and its allied forms. Under the realm of artist management it acts as representatives to musicians for live performances, new media channels, recording contracts and is ever alert to unconventional, new avenues and formats. Aishwarya considers herself to be a creative person; an artist and believes that there is always that ‘other’ idea that nobody has explored.

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Kick-off for Kolkata Goalz

On a hot and rainy July afternoon inKolkata,UKForeign Minister Jeremy Browne kicked a football into a muddy field at Shibtala community ground in Topsia, one of Kolkata’s more deprived neighbourhoods. For the three hundred youngsters who had gathered there, it marked the beginning of a chance to change their lives through the game.

Minutes later, Madan Mitra, Hon’ble Sports Minister, Government of West Bengal, Sovan Chatterjee, Hon’ble Mayor of Kolkata and Rob Lynes, Director British Council India took turns to kick balls to the coaches and young people on the ground, signalling the launch of Kolkata Goalz, an inspirational initiative by the Premier League and British Council to encourage young people from across Kolkata to aim for a more positive future.

Kolkata Goalz is a new strand of the Premier League and British Council’s hugely successful Premier Skills programme, which uses football as a tool to engage with and develop the skills of young people. It is inspired by and modelled on the groundbreaking Kickz programme in theUK, a partnership between the Premier League and Metropolitan Police that targets youth at risk in deprived parts ofUK.

In Kolkata, the project has been launched by the Premier League and the British Council with the Kolkata Police, Kolkata Municipal Corporation, All India Football Federation and Indian Football Association (West Bengal) in association with six Kolkata Premier League Football Clubs, who will directly be involved in the delivery of the project. The six Premier League Clubs are Mohun Bagan Athletic Club, East Bengal Club, George Telegraph Sports Club, Mohammedan Sporting Club, Police Athletic Club and United Sports Club. Children’s charity Future Hope will support the project in an advisory capacity.

This is a project for young people in difficult areas. Youngsters in the age group of 12 – 18 years will join the programme. The youth, identified by the police, are those at risk, and in some of the most deprived parts of the city.

Kolkata Police have selected six neighbourhoods in Kolkata where the project will be piloted and helped in selection of the youths. The Kolkata Municipal Corporation is providing the ground and infrastructure for the project in these areas.

The clubs have provided their most experienced coaches who will train the young people in the neighbourhoods, thrice a week round the year in the evenings in football and engage with them in a range of other constructive activities.

The coaches involved in the programme underwent a three-day Induction training with Rubel Ahmed from the Active Communities Network and Michael Nyarko, the Social Inclusion Manager of Crystal Palace Football Club, both of who work with the Premier League.

In this intensive but fun training programme the coaches focussed on the essence of community sports, worked on a delivery plan, learned through role play about engaging, challenging and mentoring hard to reach young people and techniques of developing volunteers. The trainers also stressed on the importance of monitoring and evaluation to measure success.

“In this room we are all experienced football coaches but you have opened our eyes to social inclusion through community sports. We will try our best to apply the learning in the training sessions with the young people,” said Kalyan Chaubey, former Mohun Bagan and India goalkeeper, speaking on behalf of the Indian coaches while thanking the trainers.

Speaking at the launch, Rob Lynes, Director British Council India thanked the partners for joining hands to achieve the key objectives of the project.

R K Pachnanda, Commissioner of Kolkata Police thanked the British Council and Premier League and reiterated Kolkata Police’s support and commitment for the project.

Kushal Das, General Secretary, All India Football Federation, speaking on behalf of the football fraternity, wished the project all success and committed their support.

Sovan Chatterjee, Hon’ble Mayor of Kolkata representing the Kolkata Municipal Corporation lauded the Kolkata Goalz initiative and said he was happy to support the project by providing the infrastructure.

Madan Mitra, Hon’ble Sports Minister, Government of West Bengal commended all the partners and stated that the Government of West Bengal was delighted that the project was being piloted in Kolkata and that his department would extend all possible support to make it a big success.

Speeches over, dignitaries took turns to demonstrate their skills in football and kicked the ball to the coaches and young people in the ground. The coaches then gave a mini-demonstration of their coaching techniques with the young people.

The training will begin soon at the six venues. As the young people wait excitedly to join the programme, we at the British Council wish the project all success. Our endeavour will be to set up a sustainable model in Kolkata which could then be potentially replicated across India in collaboration with other police departments, municipal authorities and football clubs. We hope that in the future we will be able to encourage young people from across India to aim for a more positive future.

Partners celebrate the launch with football balloons

Partners celebrate the launch with football balloons

UK Foreign Minister Jeremy Browne kicks a football into the Shibtala community ground in Topsia at the launch of Kolkata Goalz

Rob Lynes, Director British Council India, kicks off the programme in the presence of West Bengal Sports minister Madan Mitra, Mayor Sovan Chatterjee and Commissioner of Kolkata Police RK Pachnanda

Premier League trainers Rubel Ahmed from the Active Communities Network and Michael Nyarko, the Social Inclusion Manager of Crystal Palace Football Club

Premier League trainers Rubel Ahmed from the Active Communities Network and Michael Nyarko, the Social Inclusion Manager of Crystal Palace Football Club

Children from different areas who will be participating in the programme in club jerseys

Children from different areas who will be participating in the programme in club jerseys

Children from different areas who will be participating in the programme in club jerseys

Children from different areas who will be participating in the programme in club jerseys

Children from different areas who will be participating in the programme in club jerseys

Children from different areas who will be participating in the programme in club jerseys

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International Young Creative Entrepreneur (YCE) Award Programme

An Overview – what is YCE?

  • YCE identifies and connects a global network of innovative emerging entrepreneurs in the creative and cultural sector.
  • It champions those who find new ways to take creative work to audiences and communities – e.g. new models of production, distribution, value – and highlights the wider social, economic and cultural benefits in doing so.
  • It is about demonstrating leadership to develop the creative sector and cultural market.
  • YCE presents opportunities for networking, skills sharing and development, peer learning, resources, and inspiration.
  • Above all, YCE is a mindset. It’s about taking risks, seeing opportunities and doing something one is passionate about.


  • Creative entrepreneurs are primary agents in the dissemination of new creative ideas and cultural experiences. As such they are multipliers in the context of cultural relations.
  • To extend both the understanding of what local audiences are interested in and looking for and how to engage those audiences with new ideas. The YCE network provides vital intelligence that allows shaping the local offer more effectively.
  • To develop useful relationships with entrepreneurial individuals who present new ideas for partnership, collaboration and potentially new funding streams to take forward relationships/projects with greater local relevance and sustainability embedded in them.
  • Through wider engagement and nurturing, investment in this programme and the opportunities that arise from it, this network of YCEs has become a central vehicle for the cultural relations agenda, not just in the arts and creative economy, but a wider engagement that links many strands of British Council activity purposefully together.


A cadre of innovative international entrepreneurs engaged with the UK

leading to:

  • Better market understanding about the creative and cultural economy in the UK and participating countries and improved cultural relations

leading to:

  • The flow of more cultural work between the UK and participating countries


  • The development of a more skilled and entrepreneurial creative sector around the world, with a healthy independent sector able to fund new cultural activities and creative business, with the interest and abilities to work internationally
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India’s Creative Industries


  • Media and Entertainment is one of the fastest growing sectors inIndia. The entertainment industry estimated at about US$ 9.4 billion in revenues in year 2010 is expected to reach revenues of US$ 10.7 billion in 2011.
  • With the advent of new technologies such as 2G and 3G, and increasing mobile penetrationIndia’s music industry is scaling on a high note.
  • India is the largest film producing market in the world and one of the largest employment sectors in India. 
  • India is the third biggest Internet market, with over 100 million internet user base and the amount of time spent on the Internet for an average user in the country is 16 hours a week. According to Google estimates, 40 million users access Internet through mobile phones and download 30 million applications. New technologies such as 3G, broadband and mobile infrastructure are also helping in propelling this trend. 
  • The growth of the fashion industry in India is mainly driven by the growing exposure of domestic designers at international forums attracting a large number of international clients, launch of focused business education courses for emerging designers and the establishment of an industry association. Rising affluence has increased brand awareness among Indian consumers. The Indian textile industry provides direct employment to over 35 million people. 
  • Growing wealth and disposable incomes of the country’s middle and upper classes, facilitated by the growth in retail infrastructure for entertainment products and services, and the demands for creativity in business is all opening up vast opportunities for businesses in this sector.

 Copyright: India Brand Equity Foundation, March 2011 (

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Creative Economy

Creative Industries was a term coined by the UK and its original definition formulated by the UK government in 1998 was ‘those industries which have their origin in individual creativity, skill and talent and which have the potential for wealth and job creation through the generation and exploitation of intellectual property.’

With the intention to map the UK’s creative industries, the Department for Culture, Media and Sport (DCMS) had identified 13 creative sectors of economic and cultural activity that conformed to this definition. It included advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software, music, the performing arts, publishing, software and computer services, television and radio.

The creative industries are an expression of cultural as much as economic value. In addition to their ‘exchange value’, (which is how goods and services find the price level in the market), and their ‘functional value’ (determined by their use in real life), most products and services of the creative industries have ‘expressive value’, a measure of their cultural significance that may bear little relationship to how much they cost to make or how useful they are. This additional value may be of little consequence or long-term significance or it may be an expression of profound cultural importance but it is one of the key elements that differentiate the creative industries.

Many a times the aim to protect and promote particular aspects of the national culture, is not for their direct economic significance but as a means of projecting a clear and positive image internationally – what has been called the projection of ‘soft power’ (Introductory Guide to the Creative Industries).

The term creative economy first appeared in 2001 in the John Howkins’ book The Creative Economy: How People Make Money From Ideas According to him, “creativity is not new and neither is economics, but what is new is the nature and the extent of the relationship between them and how they combine to create extraordinary value and wealth”.

There is no unique definition of the creative economy. It is a subjective concept that is still being shaped. The United Nations Conference on Trade and Development adopts the following definition of the creative economy

  • The creative economy is an evolving concept based on creative assets potentially generating economic growth and development;
  • It can foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human development;
  • It embraces economic, cultural and social aspects interacting with technology, intellectual property and tourism objectives;
  • It is a set of knowledge-based economic activities with a development dimension and cross-cutting linkages at macro and micro levels to the overall economy;
  • At the heart of the creative economy are the creative industries.


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