Planning your company’s L&D strategy for 2017?


Planning your company’s L&D strategy for 2017? 

Written by- Tapsi Chhabra, Academic Manager, British Council.

With rapid globalisation, English has emerged as the lingua franca for international business. Add to that the rise of the internet, and you have a situation where there is a high demand for proficiency in using English a.k.a the ‘universal language on the internet’.

Even within organisations, English takes centre stage.
Need to share information with your team? Write an update on Yammer or Basecamp.
Need to report to the CFO on numbers? Make a presentation.

Considering all of the above, here are the three main reasons why English language training should be your top L&D priority for the year.

To avoid communication breakdown:
Non-standard English aka ‘Indianisms’ in international contexts can cause confusion and pose barriers to building good business relationships. If not corrected, they may even lead to communication breakdown.

For instance, the oft-asked question What’s your good name? may confuse an expatriate colleague or a native English speaker. That’s because this is a direct translation of the Hindi expression, ‘Aap ka shubh naam kya hai?’ and the use of the adjective ‘good’ needlessly complicates a very simple question. Instead ‘What is your name?’ works for all situations.

To save time, save costs:
Did you know that we spend 28 per cent of our work week reading, writing or responding to emails, and a whopping 35 percent on meetings? That’s because most communication on emails and in meetings is to get things done. When employees improve their Business English, messages conveyed are clear and the need for clarification is drastically reduced. On the whole, employees are better able to grasp what is expected of them and perform tasks more effectively.

In addition, many companies report that highly paid senior managers often have to edit presentations and emails riddled with a non-standard use of English. If that’s the case in your organisation, it may be time to think about English language training.

Boost confidence and propel leadership:
You may have hired people with excellent technical skills, but are they able to lead on projects that require a high level of communicative competence? Equipping these techno-wizards with the ability to use language effectively empowers them to embrace leadership and take initiative beyond their basic job responsibilities. Don’t be surprised when a middle manager who recently attended a negotiation skills workshop cracks that deal with a coveted client all on his own – yes, the one that the management has been eyeing for months!

So tweak that L&D plan today – save costs and shape leaders by making language learning your top priority for 2017!
Have you struggled with communication breakdown at the workplace and a high cost of training? What do you look for in language training programs? Comment below and let us know.

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The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications.

The British Council works with top companies across sectors to design customised business communication related solutions targeting specific needs. Our Business English Training programmes are highly relevant, practical and customised to the requirements of the company. Our interactive, communicative methodology helps us create a unique and engaging learning experience for every participant on our courses.

To set up a consultation with one of our experts, contact Alisha Debara on +91 9643200831 or email us on



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